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You might have heard of the controversy with Balenciaga’s recent social media campaign, right?
Where they featured children with soft toys that hinted towards children being subjected to abuse. And in no time the hashtag #cancelbalenciaga was raging on the internet.
Also, when Snapchat’s CEO Evan Spielberg indirectly, stated that ‘India is poor’. That resulted in Snapchat losing 4 million users in India, and their rating dropped to one star.
Social Media is the most useful marketing tool today to achieve exponential growth amongst your competitors. It is important for brands to have their own identity and voice, but you have to carefully scrutinize your social media marketing methods when you are putting yourself before a vast audience.
Social media strategies could make or break your brand’s reputation. So if you are a social media agency or you have hired one make sure you follow these guidelines and avoid these social media marketing blunders:
1. Not following trends
Trends are what rule social media today, you need to be up-to-date with all the popular trends. Trends are what will help you achieve a better audience. You are more likely to appear on explore pages and feeds when you post content that is relevant and not outdated.
So the next time you see a trend, hop on to it!
2. Not tracking analytics
How are you supposed to know how your content is performing on the internet?
If you are not aware of the analytics and insights of your previous content, you naturally do not know what strategies you should implement to improve it. Assess your insights and analytics with tracking tools to understand conversions, engagement, trends, and other analytics to make your brand perform better on social media. A good social media agency should implement proper strategies and keep a track of its performance analytics to improve its ranking on social media.
3. Not Engaging With Your Audience
Social media is all about engagement. But posting engaging content is not enough. You need to engage with your audience too.
Well, what’s the point when you forget to put the ‘social’ in social media?
It is important for you to connect with your audience through social media, engage with them and make them feel like a part of the team. Get in touch with the users through FAQs and chat boxes, you must also reply to their comments and that will make them feel like you actually care about your consumers.
Make your brands meet your targets with the best social media marketing agency
With an exemplary experience of working with 1000+ brands, Marko & Brando is the best social media marketing agency in Kolkata that builds reliable brands and helps them achieve scalable growth.
They help you rocket your social media presence with the best strategies and tools that will lead your brand to attract a larger and more interested audience.
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