Methods for Selecting the Best Digital Marketing Company in Kolkata

Hey there! Are you on a quest to find the ultimate digital marketing company in Kolkata? Well, you've come to the right place. Let's embark on this journey together, unraveling the maze of digital marketing one step at a time. It's going to be fun, informative, and, most importantly, super simple to grasp!

Starting with the Basics, What's a Digital Marketing Company?

Imagine having a wizard by your side, one who knows exactly how to make your brand sparkle online. That's what the best digital marketing company in India does! But don't just go for any wizard; find one who truly gets you and your brand's unique vibe.

The Many Flavors of Digital Marketing    

Digital marketing isn't just a single-flavor ice cream; it's more like a whole sundae of options! From the zesty SEO to the colorful social media toppings, understanding the types of digital marketing helps you pick what's best for your brand sundae.

Why Go Digital? The Perks!

The benefits of digital marketing are like the endless horizon you see from the top of the Howrah Bridge - vast and full of opportunities. Imagine reaching out and connecting with your audience anytime, anywhere. That's the magic of digital!

The Digital Strategy

Every great story needs a plot, and in the digital world, that's your digital marketing strategy. It's about crafting a journey that takes your audience from "Who's this?" to "Wow, I love this brand!"

Also Read: PPC Strategies That Work: Insights from a Leading PPC Expert in India

Kolkata - The Digital City of Joy

There's something special about digital marketing in Kolkata. It's a blend of the city's rich heritage and the buzzing new-age digital scene. Finding a company that knows this balance can truly set your brand apart.

Wrapping It Up with a Bow

As we near the end of our little adventure, remember that picking the right digital partner in Kolkata is like choosing the perfect rosogolla; it should leave you wanting more. Brands like Marko and Brando understand this essence, offering tailored digital delights that resonate with your brand's unique flavor.

So, there you have it! A simple, interactive guide to finding your digital marketing soulmate in Kolkata. Keep these pointers in mind, and you're all set to make some digital waves. Happy marketing!

You May Also Like to Read: A Deep Dive into Graphic Design Services in India: Why They Are Vital for Your Brand

5 Crucial Digital Marketing KPIs to Track Your Next Campaign

In this digitally evolving industry what brands today find difficult is to stay relevant. Ranking as one of the tops among your competitors is surely a daunting task but to be consistent in the leading position is an uphill battle. 

What is KPI? 

To track your campaign performance on digital platforms Digital Marketing KPIs are tools you use to figure out how much are they fulfilling your marketing objectives. It is very important to ideate campaigns that fetch you maximum engagement. According to Forbes, at least 75% of your campaigns should produce a 1-5% engagement rate. If you are scouting for the best digital marketing company in Kolkata to multiply your profits through lucrative campaigns then we are your cherry-pick! 

KPIs focus on increasing revenue, gaining website traffic, and increasing brand awareness. It gives a clear picture of how the campaign is doing on platforms and how much the marketing strategy has impacted the business. It is crucial to upkeep with trends and what is driving traffic, action, and engagement. 

KPI metrics give you a concurrent view of where your campaign stands on digital platforms and lays out an elucidated track of your digital marketing analytics. Digital marketing teams KPI tools to achieve desired outputs and make form better strategies by analyzing the progress and insights of their marketing strategy. KPIs make your marketing performance quantifiable through various measuring tools. 

Now let’s take a look into the most important KPIs in Digital Marketing. 

1. COST PER LEAD(CPL) 

CPL or Cost Per Lead enables you to generate new leads. It provides data to determine whether the business is procuring new clients cost-efficiently. It is when the company pays a preordained amount of money for each lead. CPC is calculated by dividing the total investment of the marketing campaign by the total number of new leads. It is generally used by direct response marketers for customer acquisition. It is an effective pricing model to analyze through which you can dish out your budget wisely. 

2. COST PER CLICK(CPC)

Cost Per Click is the analytics of how much amount you pay for every click in your PPC (Pay Per Click) campaign. CPC is basically paid advertisement when the company has to pay a certain amount when users click on their ads. You can obtain your CPC by dividing your total spend on the campaign by the total number of clicks. To figure out the results of PPC you have to measure your CPC first. When your CPC starts to drop and clicks increase that is the sign of a successful campaign. 

3. CONVERSION THROUGH RATE (CTR) 

CTR is one of the most commonly tracked KPIs, it gives you a clear-cut picture of how your content is generating traffic and driving action. If you are not satisfied with your CTR this tool helps you comprehend how you can work and improve on your strategy to achieve results. You get accurate data on how many leads were converted into consumers. CTR is measured by dividing the number of clicks by the number of impressions(the number of times your ad appears). A higher CTR is necessary to achieve better results in PPC. If the number of clicks is increasing in comparison to the number of impressions that signifies that your marketing strategy is effective. 

4. CUSTOMER ACQUISITION COST (CAC)

CAC calculates the cost involved in turning prospects into customers, these stats determine the total spend for acquiring consumers. Measuring CAC is essential for both companies and investors. It gives clarity on the effectiveness of your customer acquisition strategy. With the help of CAC, you can also figure out what strategies are benefitting the business by increasing conversions. You can measure your CAC by dividing the total marketing spend by the number of acquired consumers. It is vital to monitor your CAC to make sure your business is on the right track.

5. MARKETING ROI 

ROI or Return on Investment determines the revenue generated by your marketing campaign. ROI stats help you monitor your lead generation, improved engagement, and cost-benefit. It is necessary to track the ROI of each of your marketing activities. ROI gauges the proficiency of your investment in the marketing campaign. A higher ROI is a sign of a good marketing campaign. You can measure your return on investment by dividing the profits of your investment by the cost of the investment and then multiplying it by 100. 

Don’t Miss Out on The 5 Digital Marketing Mistakes You Were Making

In a research done by one of the digital marketing company in Kolkata it was found that 34.54% of digital campaigns fail because the digital campaign is full of mistakes. Launching a digital marketing campaign is an authentic way of advertising your brand though it takes money and time. Unknowingly  there are some mistakes that digital marketers make that cuts down the expected result and can hence cut down the ROI of the company. The good news is little planning can show big results and can avoid you from making digital marketing mistakes.

Let's discuss how you can be ahead of the game just by avoiding Digital Marketing mistakes.

1. Rushing the campaign without research:

One of the biggest mistakes a company makes while launching its campaigns is that they get into the race without proper research. Before making any campaign decisions, diving into data for effective research is essential. 

We should always know competitors' marketing strategies, target customers, location and strengths and weaknesses  of the campaign that we are planning to launch. The planning for any digital campaign should be done considering all the factors. This will help you to differentiate your organization from the others.

2. Lack of Tracking: 

The goals are of no use if the progress is not monitored properly. Keeping a track of your goals will give you deeper insights on your target for digital marketing. 

For instance, you should keep track of how many people fill out your form to begin receiving your emails if you're trying to increase the number of individuals who sign up for your e-newsletter. Monitoring and tracking should be efficiently done to avoid digital Marketing mistakes.

3. Poor content and wrong keywords:

To be at the top, correct keywords and quality content are important. Focus on those with a good search volume and for which you have realistic chances of ranking. 

Google and other search engines appreciate long-form, relevant content that has been thoroughly studied. Increase the usage of multimedia and aesthetically appealing features like videos to increase user engagement and dwell time.

 

4. The target audience is not accurate:

Many businesses make a blunder while targeting the audience. Spending your marketing budget is not an efficient use of your money. 

Decide on a target market that is well-defined to produce more leads that are pertinent. Find out the target market and how to best contact them by conducting research.

Foe example, if you are a digital marketing company in Kolkata, and you want to run a campaign to get more leads of businesses in Kolkata. In this case, set your target to business owners, CEOs, founders, digital marketers and as your location is Kolkata, target Kolkata. This will increase efficiency of your campaign and you will get valid leads.

5. Falling to convert the website traffic to customers:

If the visitors who come to your website do not become customers, then its of no value. The visitors are of no use unless they happen to do some word-of-mouth advertising for you that introduces a lead.

Getting visitors to your site is the first goal and turning them into customers is the second. Develop an efficient strategy that has the power to convert web traffic into sales.

 You May Also Like to Read: Why Your Website Needs a Redesign: 7 Key Indicators

To succeed, your company requires the right digital marketing strategies and tools. There are countless options for learning and development when it comes to digital marketing. By adjusting your digital marketing approach, concentrating on the right leads, and building an optimized website, you may grow your company to its fullest potential. 

Marko and Brando is one of the renowned digital marketing company in Kolkata that has helped various businesses to set up enriching digital marketing strategies that has proved to be profitable for them.  If you are someone looking to improve your digital strategy connect to us at 9830153821.

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