While investing in marketing for your business, you need to understand the difference between the two types of marketing available. Traditional marketing and digital marketing although both are forms of marketing that are used to increase your company’s sales but must know the difference between traditional marketing and digital marketing and invest in it based on your company’s demand.
Traditional Marketing
Traditional marketing as the name suggests is an old form of marketing. It is a one-way communication reaching customers to promote a product or service through newspapers, banners, telephone, broadcast, sponsorship, and so on.
Digital Marketing
Digital Marketing is a new form of marketing that is being adopted by several companies to have a global reach. Digital marketing, unlike traditional marketing, is two-way communication, where the customer’s response can easily be acknowledged and revert back further. To promote a product or service through digital marketing, digital channels such as digital ads, websites, smartphones, etc are used. Tools used in digital marketing are SEO, sem, PPC, web design, content marketing, etc.
What Is The Difference Between Traditional Marketing And Digital Marketing?
1. Customer Tracking
In traditional marketing, knowing the information about the customer such as the degree of desire for a product or service is not possible whereas, in digital marketing, you can track information such as the most viewed product and the number of people buying it actually.
2. Demography
The difference between traditional marketing and digital marketing is that traditional marketing displays ads to a specific region or location which limits the reach whereas, digital marketing allows the brand to have a global presence through the use of the internet.
3. Personal Touch
The approach used in traditional marketing is mass marketing so henceforth, personalized touch lacks. Through mass marketing, the user is exposed to products or services which might not be relevant to them and this is the reason why the sale is less. On the other hand, digital marketing shows products to customers that are interested in or are searching for them for some quiet time.
4. Cost Efficiency
Another major difference between traditional marketing and digital marketing is that traditional marketing is more expensive but less effective, whereas, digital marketing is less expensive compared to traditional marketing and more effective.
5. Customer Interactivity
The interaction between a customer and a company via various online or offline channels is referred to as customer engagement. As a result, customer engagement is higher in digital marketing than in traditional marketing. This is because, in the case of digital marketing, customers can directly view the product details and other offers with a click and do not need to visit the showroom or the company to get the details of the product.
If you are looking for a digital marketing company, check out Marko & Brando, one of the best digital marketing company in Kolkata.
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