Social Media Marketing Mistakes To Avoid In 2023

You might have heard of the controversy with Balenciaga’s recent social media campaign, right? 

Where they featured children with soft toys that hinted towards children being subjected to abuse. And in no time the hashtag #cancelbalenciaga was raging on the internet. 

Also, when Snapchat’s CEO Evan Spielberg indirectly, stated that ‘India is poor’. That resulted in Snapchat losing 4 million users in India, and their rating dropped to one star. 

Social Media is the most useful marketing tool today to achieve exponential growth amongst your competitors. It is important for brands to have their own identity and voice, but you have to carefully scrutinize your social media marketing methods when you are putting yourself before a vast audience. 

Social media strategies could make or break your brand’s reputation. So if you are a social media agency or you have hired one make sure you follow these guidelines and avoid these social media marketing blunders: 

 

1. Not following trends

Trends are what rule social media today, you need to be up-to-date with all the popular trends. Trends are what will help you achieve a better audience. You are more likely to appear on explore pages and feeds when you post content that is relevant and not outdated. 

So the next time you see a trend, hop on to it! 

2. Not tracking analytics 

How are you supposed to know how your content is performing on the internet? 

If you are not aware of the analytics and insights of your previous content, you naturally do not know what strategies you should implement to improve it. Assess your insights and analytics with tracking tools to understand conversions, engagement, trends, and other analytics to make your brand perform better on social media. A good social media agency should implement proper strategies and keep a track of its performance analytics to improve its ranking on social media. 

3. Not Engaging With Your Audience

Social media is all about engagement. But posting engaging content is not enough. You need to engage with your audience too. 

Well, what’s the point when you forget to put the ‘social’ in social media?

It is important for you to connect with your audience through social media, engage with them and make them feel like a part of the team. Get in touch with the users through FAQs and chat boxes, you must also reply to their comments and that will make them feel like you actually care about your consumers.                                   

Make your brands meet your targets with the best social media marketing agency 

With an exemplary experience of working with 1000+ brands, Marko & Brando is the best social media marketing agency in Kolkata that builds reliable brands and helps them achieve scalable growth.  

They help you rocket your social media presence with the best strategies and tools that will lead your brand to attract a larger and more interested audience. 

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5 Crucial Digital Marketing KPIs to Track Your Next Campaign

In this digitally evolving industry what brands today find difficult is to stay relevant. Ranking as one of the tops among your competitors is surely a daunting task but to be consistent in the leading position is an uphill battle. 

What is KPI? 

To track your campaign performance on digital platforms Digital Marketing KPIs are tools you use to figure out how much are they fulfilling your marketing objectives. It is very important to ideate campaigns that fetch you maximum engagement. According to Forbes, at least 75% of your campaigns should produce a 1-5% engagement rate. If you are scouting for the best digital marketing company in Kolkata to multiply your profits through lucrative campaigns then we are your cherry-pick! 

KPIs focus on increasing revenue, gaining website traffic, and increasing brand awareness. It gives a clear picture of how the campaign is doing on platforms and how much the marketing strategy has impacted the business. It is crucial to upkeep with trends and what is driving traffic, action, and engagement. 

KPI metrics give you a concurrent view of where your campaign stands on digital platforms and lays out an elucidated track of your digital marketing analytics. Digital marketing teams KPI tools to achieve desired outputs and make form better strategies by analyzing the progress and insights of their marketing strategy. KPIs make your marketing performance quantifiable through various measuring tools. 

Now let’s take a look into the most important KPIs in Digital Marketing. 

1. COST PER LEAD(CPL) 

CPL or Cost Per Lead enables you to generate new leads. It provides data to determine whether the business is procuring new clients cost-efficiently. It is when the company pays a preordained amount of money for each lead. CPC is calculated by dividing the total investment of the marketing campaign by the total number of new leads. It is generally used by direct response marketers for customer acquisition. It is an effective pricing model to analyze through which you can dish out your budget wisely. 

2. COST PER CLICK(CPC)

Cost Per Click is the analytics of how much amount you pay for every click in your PPC (Pay Per Click) campaign. CPC is basically paid advertisement when the company has to pay a certain amount when users click on their ads. You can obtain your CPC by dividing your total spend on the campaign by the total number of clicks. To figure out the results of PPC you have to measure your CPC first. When your CPC starts to drop and clicks increase that is the sign of a successful campaign. 

3. CONVERSION THROUGH RATE (CTR) 

CTR is one of the most commonly tracked KPIs, it gives you a clear-cut picture of how your content is generating traffic and driving action. If you are not satisfied with your CTR this tool helps you comprehend how you can work and improve on your strategy to achieve results. You get accurate data on how many leads were converted into consumers. CTR is measured by dividing the number of clicks by the number of impressions(the number of times your ad appears). A higher CTR is necessary to achieve better results in PPC. If the number of clicks is increasing in comparison to the number of impressions that signifies that your marketing strategy is effective. 

4. CUSTOMER ACQUISITION COST (CAC)

CAC calculates the cost involved in turning prospects into customers, these stats determine the total spend for acquiring consumers. Measuring CAC is essential for both companies and investors. It gives clarity on the effectiveness of your customer acquisition strategy. With the help of CAC, you can also figure out what strategies are benefitting the business by increasing conversions. You can measure your CAC by dividing the total marketing spend by the number of acquired consumers. It is vital to monitor your CAC to make sure your business is on the right track.

5. MARKETING ROI 

ROI or Return on Investment determines the revenue generated by your marketing campaign. ROI stats help you monitor your lead generation, improved engagement, and cost-benefit. It is necessary to track the ROI of each of your marketing activities. ROI gauges the proficiency of your investment in the marketing campaign. A higher ROI is a sign of a good marketing campaign. You can measure your return on investment by dividing the profits of your investment by the cost of the investment and then multiplying it by 100. 

Top 5 Reasons why the Health Sector Must use Digital Marketing Services

We have grown accustomed to having every convenience at our fingertips, just a click away since virtually every aspect of our everyday lives has been digitalized.

So what distinguishes the medical profession?

Realizing that you can utilize your expertise on those who are in need makes the countless years spent studying to become a doctor much more rewarding. It is rewarding to be able to serve patients and contribute to their improved health and happiness.

Even hospitals and healthcare facilities must invest in digital marketing companies to effectively offer their services to potential clients. The most likely explanation is to attract potential buyers' attention.

Let us emphasize the points that explain why the health sector must use Digital Marketing services to be able to reach out to more patients.

1. Become more accessible

Healthcare professionals, hospitals, and clinics can give care and assistance around-the-clock thanks to digital marketing companies in Kolkata. Digital marketing is a tool used by businesses and experts to educate their audience about a condition, a disorder, or a treatment. It is used by med-tech platforms to advertise their products and facilitate patient-doctor communication.

2. Reach your target audience

Hospitals, clinics, and medical professionals may efficiently and affordably advertise their services. It makes it easier to exchange information that benefits certain groups with them.

These might include advice on how to deal with a disorder, a sickness, or an outbreak. Healthcare providers receive recommendations from friends, family, and followers and are more approachable.

3. Raise awareness about your brand and medicine

Social networking, content marketing, and SEO are all used in a 360-degree digital marketing strategy. It enhances patient engagement and increases brand awareness. It might be used by some to prove their authority. To demonstrate their knowledge of the business, they provide case studies and medical developments.

Using messenger bots and machine learning, artificial intelligence can enhance quality care and lower cost per patient. It makes the services always accessible and could even save lives in dire situations.

4. Make data-driven decisions

By providing access to data that they can utilize to make educated decisions, digital marketing companies in Kolkata and other states may assist healthcare professionals in making data-driven decisions. Customers' interactions with their brand and their opinions of their services can be monitored. Hospitals can assess lifestyle patterns, examine trends, and concentrate on delivering better medical treatment.

5. Reduced cost-per-acquisition (CPA)

The cost per acquisition, or CPA, is the sum of money required to convert a prospective or potential patient into a current one.

When compared to spending money on traditional channels, including television or newspapers, known as Traditional Marketing, hospitals can cut their cost-per-acquisition(CPA)  by 50% by investing in any one digital marketing company in Kolkata. It enables you to maintain content production and delivery expenditures under control, thereby expanding reach at a reasonable cost.

Digital marketing is used by many industries to expand their reach, enhance client experiences, and establish thought leadership. To increase accessibility, the healthcare sector has to invest in digital marketing.

Marko & Brando is the best Digital Marketing company in Kolkata which not only addresses a number of sectors for its digital presence but assists them in portraying themselves as a complete organization in the Digital World along with satisfying revenue control.

Decoding The Difference Between Traditional Marketing And Digital Marketing

While investing in marketing for your business, you need to understand the difference between the two types of marketing available. Traditional marketing and digital marketing although both are forms of marketing that are used to increase your company’s sales but must know the difference between traditional marketing and digital marketing and invest in it based on your company’s demand. 

Traditional Marketing

Traditional marketing as the name suggests is an old form of marketing. It is a one-way communication reaching customers to promote a product or service through newspapers, banners, telephone, broadcast, sponsorship, and so on. 

Digital Marketing

Digital Marketing is a new form of marketing that is being adopted by several companies to have a global reach. Digital marketing, unlike traditional marketing, is two-way communication, where the customer’s response can easily be acknowledged and revert back further. To promote a product or service through digital marketing, digital channels such as digital ads, websites, smartphones, etc are used. Tools used in digital marketing are SEO, sem, PPC, web design, content marketing, etc. 

What Is The Difference Between Traditional Marketing And Digital Marketing?

1. Customer Tracking

In traditional marketing, knowing the information about the customer such as the degree of desire for a product or service is not possible whereas, in digital marketing, you can track information such as the most viewed product and the number of people buying it actually. 

2. Demography 

The difference between traditional marketing and digital marketing is that traditional marketing displays ads to a specific region or location which limits the reach whereas, digital marketing allows the brand to have a global presence through the use of the internet. 

3. Personal Touch

The approach used in traditional marketing is mass marketing so henceforth, personalized touch lacks. Through mass marketing, the user is exposed to products or services which might not be relevant to them and this is the reason why the sale is less. On the other hand, digital marketing shows products to customers that are interested in or are searching for them for some quiet time. 

4. Cost Efficiency

Another major difference between traditional marketing and digital marketing is that traditional marketing is more expensive but less effective, whereas, digital marketing is less expensive compared to traditional marketing and more effective. 

5. Customer Interactivity 

The interaction between a customer and a company via various online or offline channels is referred to as customer engagement. As a result, customer engagement is higher in digital marketing than in traditional marketing. This is because, in the case of digital marketing, customers can directly view the product details and other offers with a click and do not need to visit the showroom or the company to get the details of the product.

If you are looking for a digital marketing company, check out Marko & Brando, one of the best digital marketing company in Kolkata. 

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How To Drive Organic Traffic for Your B2B Business

Are you a B2B business owner who wants to drive organic traffic for your B2B business? Then you are at the correct place. Marko & Brando is a digital marketing agency in Kolkata that has curated ways in which you can drive traffic for your B2B business. 
For a B2B website, the first priority is to get quality leads, in order to get the most out of search engine optimization. Let us discuss why it is important to drive organic traffic for your B2B business.
What is a better strategy for increasing organic website traffic without spending money on print advertisements or marketing initiatives that may quickly deplete your resources?

Organic traffic draws qualified leads with higher conversion potential. Yes, the marketing campaign you paid for may have generated more leads, but as soon as you stop paying, the amount will disappear.
Even if you stop working on it for a while, your website will continue to receive steady flows of leads despite the time-consuming process of increasing traffic.
If you want to reach your objectives as soon as possible, the "leads" don't really matter. A B2B brand cares most about "quality leads," so you only draw in customers who are genuinely interested in your products and have the money to invest. Read on to understand ways in which you can drive traffic to your B2B business. 

1. Amp up your creativity game

Experimenting is essential to increasing website visitors. Every B2B marketing team should be aware of the strategies required to capture the interest of your target market, and innovation only serves to enhance the value of your content.

Offer your readers high-quality content and be original and genuine.

Any good marketer's inventiveness and lateral thinking are their most potent tools. You're already one step ahead of your rival if your company has a strong marketing team.

Create a narrative or campaign foundation that will resonate with your audience before you decide to launch a campaign, and then carry out the campaign.

2. Collaborate with complimentary brands

For a business-to-business website seeking visibility and increased traffic, it's all about networking and cooperating. Work together with companies whose products can complement yours and who share your target market.

By collaborating with other possible companies on a webinar, podcast, or even guest articles, you may increase your visibility and show off your available goods and services.

In order to drive as many leads as possible to your B2B website, it is preferable to collaborate with brands that currently have a larger audience than you.

          Also Read: SEO for Startups: How to Build Your Online Presence from Scratch 

3. Send Newsletters To Prospective Clients

Sending newsletters to your target audience is a great approach to interacting with them because you can promote your services while also sending the email in a professional manner.

But how can you use newsletters to increase traffic to your B2B website?

Simple: discuss your product, provide value, let people know about a new product offer, and don't forget to include a link to your website at the end.

 

4. Make your SEO game strong

The greatest way to quicken your SEO strategy is to evaluate your site's prior performance and figure out what works best for it. Continue using the approach that has produced results for your website.

By examining the blogs that appeared on pages 1 and 2 of the Google search results, you may analyze this by determining what keywords or SEO techniques were effective for those blogs.

Google gives preference to websites that match search intent and have both internal and external links in their content. This enables Google to identify your website as one of the high-authority websites that publish top-notch content.

In order for the correct audience to find your B2B website, make sure the long-form material on your website contains the desired keywords.

5. Utilize Social Media

Another fantastic strategy to drive traffic to your B2B  website is by sharing your content on social media. 

As a result, you ought to include social sharing buttons on all of your blogs. If a reader finds the information useful, they are more inclined to tell their contacts about it. 

Additionally, you want to spend some time updating your social media profiles with the most recent news.

         You May Also Like to Read: A Guide to the Role of Digital Marketing in the Real Estate 

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Gaining organic website traffic is just one aspect of the distinctive marketing strategy known as inbound marketing. 
This strategy entails producing informative material for your website's visitors and using that information to maintain contact with individuals who have qualified as leads. 
Using inbound marketing, your B2B company may attract new site visitors, convert them into leads, and nurture those leads into paying clients.
There are many other ways in which you can drive traffic to your website, apart from the above-mentioned ways.  If you are someone looking to get quality leads for your business, get in touch with Marko & Brando.
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Don’t Miss Out on The 5 Digital Marketing Mistakes You Were Making

In a research done by one of the digital marketing company in Kolkata it was found that 34.54% of digital campaigns fail because the digital campaign is full of mistakes. Launching a digital marketing campaign is an authentic way of advertising your brand though it takes money and time. Unknowingly  there are some mistakes that digital marketers make that cuts down the expected result and can hence cut down the ROI of the company. The good news is little planning can show big results and can avoid you from making digital marketing mistakes.

Let's discuss how you can be ahead of the game just by avoiding Digital Marketing mistakes.

1. Rushing the campaign without research:

One of the biggest mistakes a company makes while launching its campaigns is that they get into the race without proper research. Before making any campaign decisions, diving into data for effective research is essential. 

We should always know competitors' marketing strategies, target customers, location and strengths and weaknesses  of the campaign that we are planning to launch. The planning for any digital campaign should be done considering all the factors. This will help you to differentiate your organization from the others.

2. Lack of Tracking: 

The goals are of no use if the progress is not monitored properly. Keeping a track of your goals will give you deeper insights on your target for digital marketing. 

For instance, you should keep track of how many people fill out your form to begin receiving your emails if you're trying to increase the number of individuals who sign up for your e-newsletter. Monitoring and tracking should be efficiently done to avoid digital Marketing mistakes.

3. Poor content and wrong keywords:

To be at the top, correct keywords and quality content are important. Focus on those with a good search volume and for which you have realistic chances of ranking. 

Google and other search engines appreciate long-form, relevant content that has been thoroughly studied. Increase the usage of multimedia and aesthetically appealing features like videos to increase user engagement and dwell time.

 

4. The target audience is not accurate:

Many businesses make a blunder while targeting the audience. Spending your marketing budget is not an efficient use of your money. 

Decide on a target market that is well-defined to produce more leads that are pertinent. Find out the target market and how to best contact them by conducting research.

Foe example, if you are a digital marketing company in Kolkata, and you want to run a campaign to get more leads of businesses in Kolkata. In this case, set your target to business owners, CEOs, founders, digital marketers and as your location is Kolkata, target Kolkata. This will increase efficiency of your campaign and you will get valid leads.

5. Falling to convert the website traffic to customers:

If the visitors who come to your website do not become customers, then its of no value. The visitors are of no use unless they happen to do some word-of-mouth advertising for you that introduces a lead.

Getting visitors to your site is the first goal and turning them into customers is the second. Develop an efficient strategy that has the power to convert web traffic into sales.

 You May Also Like to Read: Why Your Website Needs a Redesign: 7 Key Indicators

To succeed, your company requires the right digital marketing strategies and tools. There are countless options for learning and development when it comes to digital marketing. By adjusting your digital marketing approach, concentrating on the right leads, and building an optimized website, you may grow your company to its fullest potential. 

Marko and Brando is one of the renowned digital marketing company in Kolkata that has helped various businesses to set up enriching digital marketing strategies that has proved to be profitable for them.  If you are someone looking to improve your digital strategy connect to us at 9830153821.

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